Innovations, trends or a real opportunity?

A GHOST RESTAURANTE is a  disrupting concept that rapidly growing online food delivery market. Main proposal are built for the online world to maximize efficiency, flexibility, adaptability, repeatability and scale.

Virtual restaurants are also able to adapt quickly to unexpected financial challenges, evolving demand or market conditions.

GHOST KITCHEN BENEFIT

Using Vitalista Kitchen or any  “Kitchen for Several Concepts”

We can even own multiple ghost restaurants and operate them out of the same kitchen. We can prepare food for two or more concepts in one efficient space.

New demand on data based

Capacity constraints to capture new demand and build their day parts.

Artificial intelligence and machine learning can also improve their efficiency while providing more accurate data for sourcing and running the ghost kitchen.

Financial efficiency

Offer an appealing combination of lower operational costs in a notoriously slim-margin industry.

Opportunity for experimentation: 

It is the perfect opportunity to experiment with new concepts, because we can easily scrap ideas that aren’t working.

The Food Delivery trends

This disruptive trend is opening the door for new entrants and will transform our industry.

It’s really about data and the trends found within, all of which Propis said «provide increased relevant selection in the marketplace» — ideally while helping restaurants reach new customers and increase incremental sales.

SMALL & MEDIUM BUSINESS  “GHOST RESTAURANT STRATEGY”

Partners with Food Delivery Apps

Ghost restaurateurs opt to partner with take-out apps to attract customers.

We will rely on the competition, platforms such as Deliveroo, Just Eat, Uber Eats and Glovo.

Create an Attractive, Easy-to-Use Website & App

We will develop  a quality website and app that are equipped with a functional online order form.

Focus in Digital Marketing:

Focus in metropolitan areas, Madrid – Barcelona 

Young  customers who like customization and instant gratification.

Virtual Branding & Colorful and creative Bag “Packaging”

The design of the delivery bags and the brand construction are the key.

Operational efficiency 

Zero specialization or compete with hyper-developed segments such as pizza or hamburgers

Pre-processed products ready for the oven, griddle or fryer.

Cool bag packaging

Comfortable areas for delivery people Sofas, TV, Air, heating, access and parking.

Delivery in 30 minutes (average)

Drivers: Price, Quantity, Quality, Variety.

Small & Business Food Market